Leading Blog

JANUARY 21, 2011

Social Media. The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. Cut through the noise of social media with something personal, unexpected, visceral, and visual. Nobody really understands it, but we know it’s important.

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Media Aaker Audience How To 284

First Friday Book Synopsis

MAY 17, 2011

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) In this book written with Carlye Adler, Jennifer Aaker and Andy Smith explain how to “leverage the power of the new social media to do something that [.].

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Aaker Books Review Media 80

Tanveer Naseer

MARCH 18, 2011

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. link] # leadership #. RT @ mikehenrysr : Consider yourself a “Thought Leader&# ?

Decisionmaking 113

Decisionmaking Aaker Gordon Review 113

Strategy Driven

SEPTEMBER 27, 2013

The Powerful Role of Trust. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. Customer relationships, like interpersonal relationships, are built on trust. The Sincere Company.

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Aaker Short-term Marketing Benchmarking 66

Harvard Business Review

APRIL 21, 2015

Even though gender is increasingly understood to be fluid and multidimensional, brands continue to draw power from gender stereotypes. Some of the pioneering work on applying this idea to brands and actually measuring their personalities was done in the 1990s by Jennifer Aaker, then at UCLA and now at Stanford.

Brand 8

Brand Aaker Participative Media 8

First Friday Book Synopsis

APRIL 1, 2011

In case you missed them, these articles have been most popular with the McKinsey Quarterly‘s readers in the first quarter of this year. STRATEGY Have you tested your strategy lately? Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. Click [.].

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McKinsey Article Strategy Company 75