Aaker, Succession and Technology

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Aaker

Succession

Technology

Twelve Ways to Create Barriers to Competitors

Harvard Business Review

MAY 20, 2011

Proprietary technology. Diamond's (formerly P&G's) Pringles, Prius' Hybrid Synergy Drive, and Dreyer's Slow Churned Ice Cream all have technologies not easily copied. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding.

Aaker

Aaker Henderson Brand Competitive Advantage

How CMOs Build Brands by Collaborating Across Silos

Harvard Business Review

MAY 31, 2011

For over a decade Seagate Technology has hosted the ultimate team-building experience — Eco Seagate — where 200 Seagate employees gather in New Zealand's South Island for a weeklong team-building experience. In fact team building can be the primary objective. The five suggestions all have been shown to advance these objectives.

Brand

Brand Aaker Objective Team Building

Leadership Digital

Twelve Ways to Create Barriers to Competitors

How CMOs Build Brands by Collaborating Across Silos

Stay Connected