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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

Working with Microsoft, Real Madrid focused on creating the absolute best possible experience for every kind of fan in several key areas: free content, premium content, licensing games and content, events for the day of a match or live happening, and e-commerce. ” Read More from Microsoft. ” Read More from Microsoft.

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