Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
This has enabled us to grow our number of fan profiles by about 400 percent in the past two years—it’s now in the millions,” says Begoña Sanz, Commercial General Manager, Real Madrid C.F. FOX Sports: real-time fan engagement around the world. In sports, every second matters. ” Read More from Microsoft.
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