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Lisa Esparza on The Road to Inclusive Excellence

HR Digest

I’m proud of the initiatives we’ve undertaken to attract and develop Associates across all levels of the organization. What truly sets us apart, though, is our unwavering commitment to providing our Associates with the tools they need to develop.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. Be active listeners.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 8