Active Listening Automotive Marketing Operations 
Harvard Business Review
FEBRUARY 12, 2016
In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.
Harvard Business Review
DECEMBER 18, 2017
In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. The lessons from the fans of Real Madrid, FOX Sports, and NASCAR are relevant across many industries, including consumer packaged goods, retail, and automotive.
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