How GM Uses Social Media to Improve Cars and Customer Service
Harvard Business Review
FEBRUARY 12, 2016
The CoE has worked with IT and purchasing to procure a global set of tools for social media management, which are also integrated with our CRM systems. Since 2013, the team has reduced the number of publishing, listening, monitoring, and metrics tools used by our social media teams globally from more than 125 to fewer than six.
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