In the CEO Afterlife

AUGUST 7, 2011

Former CEO of sports apparel maker Russell Corporation, Jack Ward puts his time and money into helping inner-city kids. link] #branding #marketing #advertising #design Follow Me on Twitter. Many find satisfaction using their influence to help others. Bad design lectures. Great design has you teach yourself. Follow me here.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

AUGUST 23, 2011

Her younger brother is wearing a blazer and a tie for the first time; he is proud of his new apparel, although the look on his face doesn’t support the premise. link] #branding #marketing #advertising #design Follow Me on Twitter. So what is it about this 1984 photo that warms my heart and soothes my soul? Bad design lectures.

Crisis 100

Crisis CEO Brand Apparel 100

Harvard Business Review

JUNE 6, 2018

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. To get a clearer, more-complete picture, we studied actual decisions made by 1,500 apparel and footwear shoppers in the United States. Data-Driven Marketing. Sponsored by Google.

Apparel 8

Apparel Retail Fashion Brand 8

Harvard Business Review

JANUARY 31, 2014

This might sound like good news for advertisers, save for two important caveats. While many advertisers are rightly nervous about multitasking, there could be new opportunities to benefit from this trend. So what does all this mean for advertisers? A 2011 Nielsen Co. We also focused on five industries that represented $4.2

Advertising 8

Advertising Brand Apparel Audience 8

Harvard Business Review

OCTOBER 25, 2013

Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. The company spends virtually nothing on advertising. For example, look at Lululemon.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

APRIL 24, 2012

Many were perplexed in late 2007, when Google announced they would build a mobile operating system, seemingly far afield of their core online advertising model. Mobile advertising revenue is already $2.5 Disney's business models span the media, entertainment, toy, apparel, and travel industries. Analytics and Advertising models.

Business Model 9

Business Model Advertising Retail Supply Chain 9

Harvard Business Review

JUNE 1, 2015

In a conversation with HBR, Beck reflected on how a midlife crisis led her to launch the business — and why she opted to advertise her failure in a bid for closure. The first was about inventory, which is especially hard in apparel. In its first three days, the video was viewed more than 100,000 times on Facebook.

PR 8

PR Career Apparel Video 8

Harvard Business Review

OCTOBER 14, 2014

As the company releases a constant stream of videos, conferences, apparel, equipment, and music, the brand has become a phenomenon. Recently the company introduced a new mantra to its network of instructors, “Let It Move You,” that it’s now promoting to the public in a TV advertising campaign.

Long-term 8

Long-term Trends Brand Succession 8

Harvard Business Review

DECEMBER 15, 2010

Target's way to play emphasizes design-forward apparel and home decor for image-conscious consumers. Everything from store layout to advertising to inventory conveys an eye for style.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

JULY 8, 2013

A Nike T-shirt signaled membership in the Nike tribe — a tribe that believed in something bigger than shoes or apparel. Advertising Branding Marketing' Nike was fast becoming a religion. Reebok was just a shoe company. This lesson has never been more relevant. Know your story.

Company 8

Company Apparel Brand Advertising 8

Harvard Business Review

AUGUST 29, 2016

In our work with a major apparel retailer we found that among customers’ key emotional motivators were their desire to feel a sense of belonging, be thrilled by the shopping experience, and have a sense of freedom and independence.

Retail 10

Retail Apparel Motivation Attrition 10

Harvard Business Review

FEBRUARY 29, 2016

Twitter, for example, recently launched Brand Hub , an analytics tool for large advertisers and medium-sized companies. If somebody listens to a “Morning Run” playlist, Spotify might deliver ads for running shoes or athletic apparel. Spotify personalizes ads based on consumers’ interests and demographic data.

Marketing 8

Marketing Software Brand Apparel 8

Harvard Business Review

APRIL 27, 2015

But even for the oldest family businesses in developed economies, such as North America, whether and how to promote “family owned” in advertising, websites, social media and press releases is a more nuanced decision.

B2B 8

B2B Press Release Construction Brand 8

Harvard Business Review

OCTOBER 8, 2015

The advertising guru David Jones dubbed this mixing of branding and technology as “brandtech.” One group of high-growth consumer brands, in particular, has been harnessing the power of the “brand network effect,” by leveraging technology to build large, passionate online communities around their products.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

APRIL 15, 2015

According to Nielsen, in the last three years leading national brands in grocery stores, which probably command the lion’s share of traditional “emotive” advertising dollars, grew sales 0.7%. Meanwhile, private label, or store brands, grew 8.8%.

Price 8

Price Brand Retail Apparel 8

Harvard Business Review

MARCH 29, 2012

Take television ratings—the metric by which TV shows live or die in an advertising-supported industry. So he approached the 800-pound gorilla of his industry, Walmart, with a vision of setting industrywide standards for measuring the impact of choices throughout the apparel value chain.

Meyer 12

Meyer Leadership Metrics Apparel 12

Harvard Business Review

JUNE 13, 2012

The athletic apparel giant has also engaged a broad base of partners (and competitors) in innovation toward that goal. With its approach to "considered design," Nike has awakened its entire workforce to the ethos of "growth that's good for all" in their day-to-day behaviors and decisions.

Organization 13

Organization Cooper McKinsey Long-term 13

Harvard Business Review

APRIL 15, 2016

ramp up their advertising right before the Super Bowl. In Brazil and India , small apparel shops use messaging to alert recurring customers when a new collection has arrived and to share pictures and videos of their products. It’s easy to imagine other companies doing something similar. Text-to-shop.

Brand 8

Brand Real Estate Content Apparel 8

Harvard Business Review

OCTOBER 28, 2014

With the coming of the automobile and national radio advertising, James C. A trip through the HBR archives shows just how cutting-edge the company has been in so many ways for so long. In 1922, Sears’s rural mail-order catalogue business was already facing an existential crisis. We felt defeated and powerless.”.

Retail 8

Retail Quinn Real Estate Apparel 8