Strategy Driven

NOVEMBER 1, 2010

While the rules may be shifting, the long-term sustainable advantage gained by building a strong brand – a brand that builds stability, trust, loyalty, and drives a premium price – remains consistent. subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. Dickens Jr.

Brand 66

Brand Globalization Banking Long-term 66

Harvard Business Review

JULY 17, 2014

For example, in the credit card business, understanding the importance of deals with issuing banks is critical. While marketing might focus on maximizing card transactions, or swipes, finance understands that not all swipes are equal (depending on the deal with a given bank). Advertising Finance Marketing' An HBR Insight Center.

Finance 10

Finance Marketing P&L ROI 10

Harvard Business Review

AUGUST 12, 2014

Restrictions on the ability of Russian banks to sell financial instruments were imposed, as were bans on selling technology that would help Russia develop its vast energy reserves. The implication is that the principal near-term impact of the Wests most recent sanctions must lie, if anywhere, in the financial sector.

Banking 8

Banking Short-term Politics Globalization 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Royal Bank of Scotland (RBS) was a flagship bank, feted for its stellar financial performance.

Banking 10

Banking Strategy Film Operations 10

Harvard Business Review

JULY 12, 2016

In contrast, fair marketing and advertising of products are very important for companies in these sectors. The high percentage of proposals on immaterial issues is further evidence that investors aren’t only motivated by short-term profit. Less so for financial institutions or healthcare companies.

Proposal 8

Proposal Short-term Advertising Hedge 8

Strategy Driven

JANUARY 22, 2020

When done correctly, marketing campaigns have the power to advertise your products and services to a global audience, drive traffic to your site, and establish you as an authority in your industry. This will have an obvious negative impact on your business in terms of productivity and revenue potential. Final thoughts.

Short-term 70

Short-term Customer Loyalty Advertising Long-term 70

Harvard Business Review

JULY 1, 2016

WhatsApp founders Jan Koum and Brian Acton launched their company with a straightforward proposition: They would create a messaging app that people wanted to use without bombarding them with advertising. For years elevator companies have been using electronics to coordinate banks of elevators and make the wait times as short as possible.

Technology 9

Technology Productivity Products Business Model 9

Harvard Business Review

SEPTEMBER 14, 2015

I talked with Joe Knight, author of the HBR TOOLS: Return on Investment and co-founder and owner of www.business-literacy.com , to learn more about this financial term. The current ratio measures a firm’s ability to pay off its short-term liabilities with its current assets. What is the current ratio?

Debt to Equity Ratio 8

Debt to Equity Ratio Short-term Long-term Company 8

Harvard Business Review

FEBRUARY 27, 2015

Greece appears also to lose control of the €11 billion reserves of the Greek banking stability fund. So, clemency on loan terms might make procedural sense. Will an advertised collaboration with the OECD bear any fruits? The EU is notorious for putting off its hard decisions. This looks unlikely.

Restructuring 8

Restructuring Policies Crisis Banking 8

Harvard Business Review

FEBRUARY 23, 2016

As the incoming Chief Executive of Deutsche Bank, John Cryan, recently said in an interview: “I have no idea why I was offered a contract with a bonus in it because I promise you I will not work any harder or any less hard in any year, in any day because someone is going to pay me more or less.”

Execution 8

Execution Incentives Short-term Long-term 8

Harvard Business Review

JANUARY 29, 2018

In the volatility state, industries experience high levels of disruption and are susceptible to even more disruption in the short term. Previously strong barriers to entry have perished; fixed assets such as car fleets, hotels, bank branches, and landline infrastructure have become weaknesses.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Deming Institute

SEPTEMBER 10, 2018

But I wonder if that’s a great long-term strategy? Would that be a short term sacrifice that would benefit the bigger system and thus ultimately the business itself? And the SI term is constantly changing over time, so it’s ultimately impossible to measure. Is there something better?

Short-term 57

Short-term Long-term Wiseman System 57

Harvard Business Review

APRIL 8, 2015

They are listed below, each with an example: Profit maximization (long-term): A bank offers accounts to students at a special interest rate to attract a segment of customers whose incomes will later increase. Price leadership: A no-frills airline constantly advertises the lowest fares on any route served.

Balanced Scorecard 8

Balanced Scorecard Company Price KPI 8

Harvard Business Review

JULY 25, 2016

Some articles indicate that stories are an effective marketing and advertising tool. But what worked for Comcast or Best Buy or Universal Studios probably will not work for a bank, tech startup, or retail company. But what story will you tell? How will you integrate it with your traditional efforts? But what will your brand post?

Media 8

Media Strategy Audience Brand 8

Harvard Business Review

JANUARY 3, 2017

People flock to Facebook, for example, because most of their friends and family are on it, which in turn allows Facebook to collect a large amount of data about us, and attract advertisers. Some started digital platforms where supply and demand could match themselves. What they have underestimated is the relevance of human interaction.

McCallum 9

McCallum Competitive Advantage Consultative Business Model 9

Harvard Business Review

OCTOBER 31, 2014

Now the best description might be, “giant bank account with a company attached.” billion in cash and short-term investments — and my sense from looking at the numbers for the past couple of quarters is that it could probably be making some money, too (that is, generating positive free cash flow), if that were a priority.

Marketing 8

Marketing IPO Venture Capitalist Fashion 8

Strategy Driven

MARCH 2, 2012

Short tenure in consulting, believing that recent corporate experience readily translates to the entrepreneurial marketplace. Marketers might contend that the latest advertising campaign is equivalent to re-engineering the client company (though the two concepts are light years apart). What is their longevity?

Consultative 60

Consultative Short-term Budgeting Strategic Planning 60

Harvard Business Review

MARCH 22, 2017

Each of these middlemen takes a cut of the revenues and passes along the rest, with the leftovers typically reaching the artists themselves months later, per the terms of their contracts. That’s a staggeringly long list. Insight Center. Business in the Era of Blockchain. Sponsored by Accenture.

Creativity 9

Creativity Film Decentralization Reputation 9

Harvard Business Review

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In recent years, a major pain point for brands and advertisers has been the lack of transparency and accountability in being able to ascertain how their ad dollars have been spent.

Marketing 9

Marketing Advertising Brand Hotels 9

Harvard Business Review

NOVEMBER 24, 2010

Most of us spend most of our time chasing the immediate reward, the short-run "objective," the near-term "goal — in short, the expedient and the convenient. If youre here to "innovate" sugar water, then thinking in terms of orthodox buyers and suppliers might do the trick. And maybe its too busy. Lets face it.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

OCTOBER 27, 2011

The success of companies that have prioritized spending on understanding customers' needs ahead of spending on advertising — Zappos being the latest exemplar — suggests that such a rule has some validity in the corporate world. It is no surprise then that successful salespeople are frequently described as great listeners.

Marketing 11

Marketing Automotive Advertising Benchmarking 11

Harvard Business Review

DECEMBER 14, 2011

Almost all of advertising is built on the notion that if you just buy this (whatever it is), then you'll instantly have love, success, and power. That is almost always work that increases revenue or profits, either short-term or long-term. That's money in the bank. The idea of immediate results is alluring.

Budgeting 14

Budgeting How To Short-term Long-term 14

Miles Anthony Smith

NOVEMBER 7, 2019

It has a lower cost-per-lead-acquisition than paid traffic when viewed over the long-term (2+ years). In short, everything that can make you the most helpful and inviting business partner possible! Instead, focus on long tail terms that are relevant to your audience but attainable. It grows sales. There's that q-word again.) (3)

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

DECEMBER 12, 2017

Another option could of course be to offer subscription-based versions of the services we use, such as Facebook, in which the fee paid by users would secure the privacy of their data, replacing the for-profit sale of their data for advertising purposes.

Media 8

Media Self-aware Advertising Engineering 8