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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys.

Brand 215
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The Buzz on Green Business in China

Harvard Business Review

The theme of the big event was "Technology-led Transition and Innovation-driven Development," which sounds broad. I wrote a couple of months ago about Chinas leadership in the clean tech race , but at the macro level. The theme of the big event was "Technology-led Transition and Innovation-driven Development," which sounds broad.

NGO 15
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Sears Has Come Back from the Brink Before

Harvard Business Review

At the hoary age of 128, it had already beat the odds twice over when it lost its place to chemical maker LyondellBasell at close of trading this year on September 4 th. With the coming of the automobile and national radio advertising, James C. Competition Leadership Retail'

Retail 8
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Is Your Business Biased Against Innovation?

Strategy Driven

The authors then show how to best execute specific initiatives, test major project assumptions, and develop a culture that values disciplined experimentation and learning over meeting mindless and unrealistic goals. New product development is such a big piece of building new business, or so we are told.

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A Board Member’s Guide to Corporate Political Spending

Harvard Business Review

We have developed a framework to help boards make decisions concerning corporate political spending — decisions that are informed; consistent with company strategies, policies, and values; and that mitigate risks as much as possible. Too typical, however, is the situation described by a senior executive at a chemical company.