Advertising Conference Ethics Operations 
Strategy Driven
DECEMBER 28, 2023
The repercussions of water damage are far-reaching, potentially causing extensive property damage, interrupting business operations, and leading to substantial financial losses. Technology can revolutionize the way businesses operate, offering new tools for efficiency, communication, and data analysis.
Chartered Management Institute
DECEMBER 2, 2013
It often helps if the executive in charge is not from IT, but from operations or marketing, and that there are close links with customer-facing and other operational roles. As speaker Bernard Marr put it at CMI’s National Conference: “ what the hell is Big Data? But there’s still a big question for a lot of people. The reason?
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Strategy Driven
SEPTEMBER 2, 2016
I have conducted countless strategy meetings where leaders cannot articulate business philosophies, but they can accurately recite lyrics from “golden oldie” song hits, TV trivia and advertising jingles. I have spoken at conferences, strategic planning retreats, symposia, workshops and board meetings for hundreds.
Women on Business
JANUARY 24, 2011
Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Expectations for advertising returns are on the other end of the scale: to achieve a.5% Some of the efforts cast out into the marketplace stir up action. 5% response is success!
Harvard Business Review
OCTOBER 30, 2015
Making these decisions requires that directors have expertise, exercise informed judgment, and be guided by an ethical compass. This includes funding advertising that targets or promotes a specific candidate as long as it’s independent from the candidate and party committees. They may, however, engage in electioneering spending.
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