Harvard Business Review

FEBRUARY 7, 2018

Respondents were more likely to hear about legacy brands through advertising and traditional media, compared to digital brands which are more often discovered via social media and direct word of mouth. Vail Resorts remade their entire marketing strategy with a program called EpicMix. Tesla vs. BMW.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

OCTOBER 4, 2012

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. Think profit center, not cost center.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. Think profit center, not cost center.

Policies 8

Policies Short-term Education Diversity 8