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Everybody Loves Bob – Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done

Strategy Driven

Hershman and Dr. Michael Hammer. Michael Hammer was a bold and revolutionary thinker, the coauthor of Reengineering the Corporation, the most important business book of the 1990s. Hershman is the Chief Executive Officer of Hammer and Company. Faster Cheaper Better : The 9 Levers for Transforming How Work Gets Done by Lisa W.

Hammer 50
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Don’t Overlook the Small Brands You Already Own

Harvard Business Review

But corporate development and M&A groups within companies need to apply the same rigor and imagination whether they’re evaluating the shiny objects outside of their companies or the seemingly dusty objects they already own. Brand consideration went up 20% without any big TV advertising dollars.

Brand 10
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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

For developers, that may be Stack Overflow, a question-and-answer site specifically for programmers. ” The company was already developing content, targeted specifically at recruits, that demonstrated its “culture and the type of company we want to be in 1, 5, and 10 years.” So venture out. physicians are members of.

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The Best Morale Boost $3 Million Can Buy

Harvard Business Review

“There were catchphrases that had to be hammered into the head of the employees, just like advertising does to the general public.” Though Mary Kay slowly developed its own quasi-religious conferences , complete with songs, by the 1980s.). Patterson fired a certain Thomas J. This led to his association with James H.

Morale 8
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Shutting Down Your Business Gracefully

Harvard Business Review

Hammering home the point, the client added, “It’s probably a good time to terminate our contract.” Home Run’s clients relied on the company to help develop and implement their media strategies. Blickstein couldn’t simply leave them in the lurch. Some such sums were substantial in his case.

Media 9
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Green Police

Chris Brady

  Perhaps there is a third interpretation, one that would indicate that the advertising gurus over at Audi are geniuses because they managed to inflame a controversial subject to the point where a blogger would waste some of his precious time writing to his 3 loyal readers about a commercial! Government is like a sledge hammer.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

In our experience, it can take several months for a company to hammer out its defini­tion of innovation. What makes it useful, though, is the understanding that has developed over time as these criteria have been used to determine which ideas are truly innovative and which aren’t. This definition may seem somewhat generic.