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The $300 House: The Marketing Challenge

Harvard Business Review

DECEMBER 2, 2010

So Acumen finds entrepreneurs on site in the developing world, funds them, teaches them and pushes them to build really big organizations. Any entrepreneur or marketer can learn a lesson from how new systems create new markets, and how an infinite increase in income or productivity can change everything. And so it grows.

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Marketing Mass Marketing Early Adopters Venture Capitalist 15
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How Africa Is Challenging Marketing

Harvard Business Review

JUNE 27, 2014

The media-generated image of passive beneficiaries of international charity and financial aid is now giving way to one of active customers voicing their opinions on product performance, service quality, and advertising. This shift will play out most obviously in marketing communications and advertising.

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Marketing Mass Marketing Retail Market Segmentation 9
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