The Horizons Tracker
JULY 13, 2020
Obviously the very act of laying off large numbers of people suggests the firm involved is not in good shape, but the researchers wanted to test how the impact of layoffs differs from other forms of organizational crisis, such as poor publicity or breaches of ethical norms. Unique crises. Financial consequences. ” . ”
Great Leadership By Dan
NOVEMBER 27, 2018
And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough. As a result, they come across as manufactured i.e. the very opposite of authentic.
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Strategy Driven
DECEMBER 28, 2023
Businesses should consider investing in legal expertise or compliance software to keep track of applicable laws and regulations, and it’s especially important for industries that are heavily regulated, such as healthcare, finance, and food service. Implementing a robust internal compliance program is also key.
Women on Business
NOVEMBER 22, 2010
So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way. Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market.
Strategy Driven
MARCH 15, 2019
But just running an advertising campaign stating that a brand is trustworthy isn’t good enough. The ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection. Business has to be about more than just profit.
Women on Business
NOVEMBER 23, 2010
Categories : Finance , Videos Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.
In the CEO Afterlife
JUNE 8, 2016
We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.” That was the year Nabob went on the offensive and brazenly tried its hand at comparative advertising. This means (packaging) war. That number increased to 40%.
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