Women on Business
AUGUST 1, 2012
A book that readers of Advertising Age recently selected as “the best book they’ve ever read on marketing.” Too many women executives (and men, too) assume that talent will out. Laura and Al have written five books including: The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR.
Strategy Driven
MARCH 21, 2011
Hershman and Dr. Michael Hammer. Michael Hammer was a bold and revolutionary thinker, the coauthor of Reengineering the Corporation, the most important business book of the 1990s. Hershman is the Chief Executive Officer of Hammer and Company. Without the diagram the equipment would be useless. About the Authors.
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In the CEO Afterlife
AUGUST 7, 2011
Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Some find happiness pursuing interests that evaded them during the demanding years in the executive suite. He became an excellent sculptor and a much happier man than he ever was in the executive suite. His face glowed. Bad design lectures.
Harvard Business Review
FEBRUARY 8, 2011
Roy Spence, one of the toughest-minded business thinkers I know, is a cofounder of GSD&M, the legendary advertising agency based in Austin, Texas. Sure, these and other organizations are built around strong business models, stellar products and services, and (of course) clever advertising.
Harvard Business Review
JANUARY 31, 2014
And: A diverse team is essential to survival, a point underscored by the impossibility of winning in D&D unless you have a warrior to beat things up and absorb damage, a wizard to fight magical foes and occasionally drop the hammer on something big, a cleric to heal your party members, and so on. Cho is facing a litany of challenges.
Chris Brady
FEBRUARY 8, 2010
Perhaps there is a third interpretation, one that would indicate that the advertising gurus over at Audi are geniuses because they managed to inflame a controversial subject to the point where a blogger would waste some of his precious time writing to his 3 loyal readers about a commercial! Government is like a sledge hammer.
Harvard Business Review
APRIL 7, 2016
These days, I advise Fortune 500 executives to treat talent as they would customers: Understand their behavior, and design recruiting strategies that meet them where they are. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?” Looking for Millennials? 1 form of self-expression.”
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