Advertising Forrester Management Merchandising 
Strategy Driven
MARCH 15, 2023
But how can you manage this increase successfully as a store owner? So, here are a few tips to help you open and manage your retail store in this ever-changing economy: 1. Know Your Customers Successfully opening and managing a business requires you to know and become familiar with your potential customers.
Harvard Business Review
MARCH 3, 2015
But few have measures or even have accountable managers in place for their social media investments, and only 7% say their organizations “understand the exact value at stake from digital.” The value of any advertising, online or offline, depends on what effects it has on purchases. Let’s see who is behind the curtain.
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