In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Leadership. In the CEO Afterlife. Visionary.

CEO 100

CEO Golden Parachute Welch Human Resources 100

Strategy Driven

MARCH 21, 2011

Hershman and Dr. Michael Hammer. Michael Hammer was a bold and revolutionary thinker, the coauthor of Reengineering the Corporation, the most important business book of the 1990s. Hershman is the Chief Executive Officer of Hammer and Company. Without the diagram the equipment would be useless. About the Authors.

Hammer 50

Hammer Chief Executive Officer Metrics Process 50

Harvard Business Review

DECEMBER 30, 2016

More often than not, these brands are small not because they can’t grow, but because there aren’t enough financial resources and leadership mindshare left over to truly explore their upside. Brand consideration went up 20% without any big TV advertising dollars. Sometimes this is the natural result of portfolio strategy.

Brand 10

Brand Hammer Advertising Budgeting 10

Harvard Business Review

FEBRUARY 8, 2011

Roy Spence, one of the toughest-minded business thinkers I know, is a cofounder of GSD&M, the legendary advertising agency based in Austin, Texas. Sure, these and other organizations are built around strong business models, stellar products and services, and (of course) clever advertising.

Hammer 15

Hammer Construction Advertising Brand 15

Harvard Business Review

DECEMBER 5, 2013

“There were catchphrases that had to be hammered into the head of the employees, just like advertising does to the general public.” .” Industrial musicals weren’t merely about camaraderie and a few chuckles. “There was a lot of minutia that had to be crammed into the shows,” says Murphy.

Morale 8

Morale Conference Hammer Film 8

In the CEO Afterlife

JUNE 6, 2011

Leadership. by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home.

Ries 122

Ries Brand Hammer Marketing Strategy 122