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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

” Such innovative solutions have paid off: Fortune magazine recently named Highfive to its list of the 10 Best Small Workplaces in Technology. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?” Generate and nurture your own talent channels. Looking for Millennials?

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When (and Why) to Pay for Tweets

Harvard Business Review

Advertisers are clearly pleased:Overall spending on native social ads will nearly triple from $1.6 Granted, this is a small chunk of the $121 billion to be spent on Internet advertising this year. Twitter allows advertisers to drill down based on region, gender, device, and literally hundreds of different interest categories.