Remove Advertorial Remove Agility Remove Creativity Remove Disintermediation
article thumbnail

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. The brands that can create these many big ideas and be accountable for these many new forms of creative are destined for success. Over time, this role has changed.