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How Different Marketing Strategies Can Boost Your Business Profile

Strategy Driven

Printed advertorial content in magazines, newspapers, brochures and billboards. Ultimately the more successful you can be and the more revenue you have coming in, enables you to develop and expand your business. Email marketing. Allows You To Expand as a Business.

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Lying to ourselves

CEO Blog

Not advertorial but for the benefit of the reader - enough the people remember you. 5 - Try to develop a second way to source business. They were asking for advice on how to sell more. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people. Send FB, Twitter and Linkedin updates.

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Lying to ourselves

CEO Blog

Not advertorial but for the benefit of the reader - enough the people remember you. 5 - Try to develop a second way to source business. They were asking for advice on how to sell more. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people. Send FB, Twitter and Linkedin updates.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Here are five new attributes that I think marketing agencies will need to develop to survive: 1. The ability for a marketing agency to provide a higher level of research and development in terms of product development and technological implementation will be core to success. Models of leanness. Utility over content.

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The Ethics of Using Paid Content in Journalism

Harvard Business Review

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. And, despite my efforts here to be neutral, I am undoubtedly influenced by my friendship and my paid involvement in the development of the work I''m now commenting on.

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Quirky Ideas For Small Business Marketing

Strategy Driven

It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts. It’s a talking point and provides potential customers with an opportunity to connect with you. Create quirky freebies to give away.

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Top Tips for Breaking the Glass Ceiling

Women on Business

Advertorial: Though equal rights for women have been shouted from the rooftops over the last few decades with governments and business proclaiming a fair and just world for both sexes, it is no secret for women in business that life is just slightly more difficult. This post is a paid advertorial sponsored by CIPHR. About the Author.