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Advertorial

Wilde

We Need a Better Definition of "Native Advertising"

Harvard Business Review

FEBRUARY 13, 2013

The Wild West that was the web back in the nineties would be equally wild for advertising. Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. The current state of online advertising is about to hit a tipping point.

Advertising

Advertising Definition Advertorial Media

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

Some agencies are helping brands to create their own, authentic newsrooms within an organization while other agencies are building their own newsrooms to help brands create more relevant and original pieces of content that don't look, smell or act like a press release or advertorial. Marketing agencies sell professional services.

Marketing

Marketing Brand Advertorial Advertising

We Need a Better Definition of "Native Advertising"

What the Marketing Agency of the Future Will Do Differently

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