Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. It is an excellent book in many ways and still relevant.

Trout 13

Trout Ries Brand Retail 13

CEO Blog

AUGUST 21, 2012

No business advice in this one - just a personal vacation update. Or if there is advice, it would be to take time to reflect. Guide books often give directions. Bass and perch are not very specific and will strike almost anything unlike trout which are picky and hard to catch. So exhausted and rested at the same time.

FAQ 113

FAQ Trout Comparison Advice 113

Miles Anthony Smith

AUGUST 7, 2018

It’s why I wrote my book Why Leadership Sucks™ … to highlight the fact that servant leadership is the best way to go. But this post isn’t all about me and only my advice. What is the number #1 book you recommend for learning how to become a better leader (boss/manager or leading self)?

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Persuasive Powerhouse

SEPTEMBER 8, 2010

Turns out he was just a normal guy who loves trout fishing. I was very nervous about the situation so I brushed up on my current events, political knowledge and business principles hoping to be able to effectively converse with the man. Sachin: September 13, 2010 at 4:10 am Mary Jo, I agree that this is crucial for supervisors.

Blog 172

Blog Self-aware Trout Learning-by-Doing 172