Remove Affiliate Marketing Remove Goal Remove Organization Remove System
article thumbnail

It's Not All About Growth for Social Enterprises

Harvard Business Review

When organizations talk to my colleagues and me at the Skoll Foundation about growth in staff size, budget size, or client / beneficiary numbers, we often ask "So what?" For us the question is not how do you grow organizations but how do you scale impact? Multiply Impact, Don't Just Grow the Organization.

article thumbnail

Make Your Competition Work for You

Harvard Business Review

Your goal is coopetition : to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources — without stealing customers or damaging anyone's credibility. Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival.

Travel 15
article thumbnail

6 Ways to Improve Your Software Sales

Strategy Driven

For this reason, you should focus your marketing efforts on people interested in your products. Conduct extensive research to identify and understand your target customer, their job responsibilities, their struggles and goals, how they make a purchasing decision, what prompts them to purchase, and what would keep them from buying.