Strategy Driven

FEBRUARY 6, 2020

This is also a useful metric to consider when you want to measure the overall effectiveness of your campaign. If you are selling a unique product or service, you may want to consider using a different approach. You mustn’t only sell or give away a product or reward. How to Create a Winning Referral Program.

How To 68

How To Audience Software Influence 68

Harvard Business Review

OCTOBER 13, 2015

Here too, standard metrics indicate that the campaign works. Paying for Affiliate Sales That Would Have Happened Anyway. Affiliate marketing is supposed to align incentives perfectly, paying only for success — like a 10% commission if a user actually buys a given product, but zero for impressions and clicks.

Marketing 8

Marketing Affiliate Marketing Advertising Dunning 8

Harvard Business Review

APRIL 17, 2013

Some smart organizations are helping their people make failure not only productive, but also fun. At their "Monday Metrics" meeting, a campaign director might say, "This campaign didn''t work, is it time to give it a joyful funeral?" One example was an affiliate marketing program. Here''s how it works.

Affiliate Marketing 10

Affiliate Marketing Video Learning-by-Doing Globalization 10

Harvard Business Review

JANUARY 21, 2013

If you ask venture capitalists in Silicon Valley how they measure the success of business entrepreneurs, they would no doubt list off metrics having to do with fast growth: funding raised, people hired, customers acquired, revenue produced. The assumption is that company growth is good. I'm not sure either frame is right.

Venture Capitalist 9

Venture Capitalist Mentor Microfinance NGO 9