N2Growth Blog
JULY 8, 2022
Agility is key. This means CPG employees like brand managers need to understand marketing data from multiple sources to geotarget and personalize coupons and loyalty program offerings, especially for frequently purchased products, often in real-time. Do you expect this trend (whichever way you see it) to continue?
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
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The Practical Leader
AUGUST 16, 2023
Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.
Talent Anarchy 1
AUGUST 25, 2023
Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.
Coaching Tip
APRIL 29, 2011
Companies worry about losing talent – Google is losing talent to Facebook as it becomes bigger, slower and less agile.”. . Size doesn’t have to mean bureaucracy, but it takes fresh organizational thinking. How good organization design can energize talent – and why creating “good conflicts” is key. “Bad
Harvard Business Review
AUGUST 25, 2016
On the one hand, they desperately seek greater agility; on the other, they genuinely want to include all the right stakeholders in their processes. Customers and clients demand greater agility, and employees and partners expect greater empowerment. But effective agility frequently demands inclusive stakeholder involvement.
Harvard Business Review
AUGUST 23, 2018
Scalers iteratively experiment and tweak new ideas until they find product-market fit using methods like agile or lean. This is a strong model for industries like consumer packaged goods, where one person, such as a brand manager, is responsible for product development from beginning to end.
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