Agility Career Goleman Marketing 
The Practical Leader
AUGUST 16, 2023
Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people. Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job.
Harvard Business Review
DECEMBER 13, 2017
Performing market assessments. Here’s a deeper look at how the four key traits of EQ, as defined by Daniel Goleman , relate to the PM role: Relationship management: Probably one of the most important characteristics of a great PM is their relationship management skills. Running design sprints. Pricing and revenue modeling.
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