article thumbnail

How to deal with cyber-attacks: publicly or privately?

Strategy Driven

Middle-market businesses often assume they’ll be overlooked by attackers, whether due to a large number of similar companies, or a lack of enticing assets. Private companies, by contrast, are less aware and agile in terms of prevention and response; protecting their brand, for example, or proactively communicating with clients.

article thumbnail

Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

As campaigner-in-chief, however, this President is demonstrably without peer. His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. We knew what to do," said Harper Reed, the campaign's Chief Technology Officer. "We