Agility Cooper Marketing Maturity 
Harvard Business Review
AUGUST 26, 2013
Cloud-based services are also now being bought directly by functions like HR and marketing, resulting in IT losing its control over technology purchase within the organization. New, more agile , software development tools and testing methods are utilized. Adapt your governance model according to your digital maturity.
Harvard Business Review
MARCH 7, 2017
Uber CEO Travis Kalanick and prominent board members, with the cooperation and support of the head of HR, have initiated an investigation. Today Uber is no startup, with 11,000 employees, not including its drivers, and a 2017 market value at IPO that is estimated as $28–$70 billion. This is a laudable response.
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