Agility, Critical Success Factor and Marketing

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Agility

Critical Success Factor

Marketing

Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. By far the best synthesis and summary of the digital keys to the campaign's success is Engage DC's Inside the Cave. They're right. But, actually, they're thinking too small.

Marketing

Marketing Chief Technology Officer Case Study Critical Success Factor

A Tool for Balancing Your Company’s Digital Investments

Harvard Business Review

OCTOBER 18, 2016

So while strategic investments should be evaluated on how they could be used to achieve strategic objectives and meet key business drivers (and then their success in doing so), support investments should be assessed on their ability to produce demonstrable reductions in costs. Implementation criteria. Development approaches.

Tools

Tools Competitive Advantage Operations Technology

Leadership Digital

Invest in Digital Marketing to Control Your Destiny

A Tool for Balancing Your Company’s Digital Investments

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