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A Tool for Balancing Your Company’s Digital Investments

Harvard Business Review

Instead, they should use a portfolio tool that classifies all existing, planned, and potential digital investments into four categories based on an assessment of their current and future contribution to business success. With this model, an investment can be defined as strategic, key operational, support, or high potential.

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Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

Unhappy critics may well look askance at Barack Obama's performance as Commander-in-Chief. His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. This emphasis on test extended through every phase of the operation.

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Marissa Mayer Is No Fool

Harvard Business Review

The (far) more interesting counterfactual would have been a leaked memo declaring that telecommuters and virtual teams were — by far — the most agile, innovative and productive performers at Yahoo. Why would Mayer minimize what she had experienced as a critical success factor?

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How Coty Reinvigorated Its Supply Chain

Harvard Business Review

One of the most critical success factors we found at Coty was that it was not who was tapped as a leader or even a team’s technical skills that mattered most. Operations in a Connected World. The Coty experience also informs case study examples in John P. Kotter’s book Accelerate.). Insight Center.