How to Get Over Your Inaction on Big Data
Harvard Business Review
FEBRUARY 24, 2014
That uncertainty doesn’t bother companies like Netflix, which exhibit a deep curiosity about their data. Big data is not comparable to ERP and CRM applications. In fact, the beauty (and the horror, to some people) of big data is that you don’t know where it’s going to take you. They’ve invested in new tools. What works?
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