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0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Over the course of 25 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Josh is the co-author of two books, both in collaboration with his writing partner, Jeff Gothelf.

Ries 104
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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Since launches should be grounded in a brand foundation while at the same time being pursued with agility and speed, today’s entrepreneurs require an alternative to a complete, robust brand platform. But being agile and responsive doesn’t require a ready-fire-aim approach when it comes to brand strategy.

Brand 15
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How GE Stays Young

Harvard Business Review

In our current fast-paced environment of constant change, you need a product development approach that relies on many fast cycles of experimentation, reviewing prototypes early on with customers to learn what provides value, and being flexible if customer feedback suggests new directions. They have branded it “FastWorks.”