Harvard Business Review

JANUARY 14, 2014

All products bear a licensing agreement that makes each consumer an official beta tester of the purchased “prototype.”. The PR boost such research generates leads to greater investment in their capabilities. Much of traditional large-scale manufacturing may cease to exist.

FAQ 9

FAQ PR Productivity Products 9

Harvard Business Review

AUGUST 20, 2018

Since NewTV won’t be making the content, it will be licensing from and partnering with traditional entertainment producers. Startups with huge burn rates — building leases, staff, PR and advertising — ran out of money. It’s an almost $2 billion bet based on a set of hypotheses. Then one day it was over.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Ask Atma

MAY 5, 2012

model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. Programmers, UX/AI, MBA, agile product/project manager, other specialists…. PR – blogs, press releases, Events, demos, conventions.

Business Model 93

Business Model Ries Agility Entrepreneur 93