article thumbnail

0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Over the course of 25 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.”

Ries 104
article thumbnail

Lean startup, lean company

Lead on Purpose

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Ries gives a detailed personal example of this concept from his work at IMVU. A Good share of development is now done using some form of Agile.

Ries 216
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

article thumbnail

Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. what we believe in – our defining values.

Brand 9
article thumbnail

How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. The Lean Startup is an approach to developing new products that came out of “Agile” software development, with “sprints” (quick deliverables) and fast learning. GE is an ideal laboratory for applying Lean practices because of its scale,” Ries says.

Ries 10
article thumbnail

Big Bets vs. Little Bets and the future of HP

Harvard Business Review

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. While he's able to grin about it now, before Agilent spun off from Hewlett Packard in 1999, Barnholt and his colleagues learned from some of the largest failures in HP's history.

Ries 11
article thumbnail

How GE Stays Young

Harvard Business Review

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Marketing plays a catalyst role, providing growth funding. For example, GE incubated an energy storage company (“ Durathon ”), which has gone from the lab to a $100 million business in five years.