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0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Over the course of 25 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Josh is the co-author of two books, both in collaboration with his writing partner, Jeff Gothelf.

Ries 104
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The New Psychology of Business Models

Ask Atma

model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. As technology-satellites, cellular networks, etc…- made the transmission and reception nearly instantaneously, this float collapsed. A/B testing.

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Don't Let the Minimum Win Over the Viable

Harvard Business Review

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas.

Ries 15
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How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. The Lean Startup is an approach to developing new products that came out of “Agile” software development, with “sprints” (quick deliverables) and fast learning. GE is an ideal laboratory for applying Lean practices because of its scale,” Ries says.

Ries 10
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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. But being agile and responsive doesn’t require a ready-fire-aim approach when it comes to brand strategy.

Brand 9
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Big Bets vs. Little Bets and the future of HP

Harvard Business Review

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. While he's able to grin about it now, before Agilent spun off from Hewlett Packard in 1999, Barnholt and his colleagues learned from some of the largest failures in HP's history.

Ries 11
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How GE Stays Young

Harvard Business Review

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Organic growth depends on discovering breakthrough ideas, leveraging technology, and getting closer to customers. Product development: g etting closer to customers and moving faster.