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0511 | Larry Downes: Full Transcript

LDRLB

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. In that sense, the Christensen solution has become counterproductive; in fact, it’s become dangerous.

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Jobs to be Done

Deming Institute

In Clayton Christensen’s new book, Competing Against Luck , the authors delve into the importance of gaining a deep understanding of what your customers desire. Some are little (pass the time while waiting in line); some are big (find a more fulfilling career). We all have many jobs to be done in our lives.

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