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How Online Job Hunting Can Make Inequality Worse

The Horizons Tracker

This has been most evident with the rise of Massive Open Online Courses (MOOCs), that have seen thousands of short courses from the leading universities in the world placed online for free (albeit with a small price for certification). What we found is that access to information has not led to access to opportunity for many people.”

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The Importance of Testing in an E-marketing Campaign

Women on Business

Some of the things you should vary and test are: • Promotion offered • Price • Free offers • Graphics • Free Trial • Color • Font • Mail Format • Length • Day and time of emailing • Subject lines and body copy • Response device (reply to email, visit website, etc.) How do their average orders vary?

Marketing 162
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The Big Picture of Business- Professional Education Necessary for Company Success

Strategy Driven

Professional education is an important ingredient in corporate development. 7 Steps of Professional Development : 1. This requires many years of commitment to learning, compounded by the continuous development of knowledge. Human Resources Oversees Training. Personal Development. Teaching-Training.

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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

To correct for the measurement inversion other methods, like applied information economics, introduce the ‘value of information analysis’ step in the process so that metrics focus on high-value measures. Premium pricing for preferred goods/services. Paying attention to quality can realize: Lower operating costs.

Quality 50
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The Questions Executives Should Ask About 3D Printing

Harvard Business Review

It may do to physical goods what cloud computing is now doing to digital services; what the PC, internet, and smart mobility have done to personal computing; and what outsourcing did to software development and business processing — take mass distribution and innovation to the next level while realigning the very geography of work and trade.

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Understanding Customers Is Everyone's Job

Harvard Business Review

The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. In a recent article , Sheridan described how he answered customers'' most common questions about fiberglass pools regarding prices, problems, and competitors. This transparency works both ways.

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Make the Most of Scarce Data-Mining Talent

Harvard Business Review

The immense promise of big data to reveal new opportunities and deliver practical business results has so far been focused on technologies and models, and less on the human challenges of staffing roles and processes to take advantage of big data’s promise.