Welcome to HBR's Customer Intelligence Insight Center
Harvard Business Review
AUGUST 14, 2012
As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. Fiction writers who specialize in creating dystopian near-futures seem to put a lot of stock in the potential of customer intelligence. Yes, the tracking and targeting involved can look like science fiction.
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