Harvard Business Review

MAY 16, 2018

In other words, what employees saw on a careers site or on their company’s social channels, or what they heard from recruiters, was often inconsistent with what they experienced when they joined the company. Take outdoor apparel retailer Patagonia. The company has long stood for enjoying nature and protecting the environment.

Reputation 12

Reputation Brand Attrition How To 12

Harvard Business Review

FEBRUARY 27, 2017

With policy makers distracted by political polarization and limited fiscal and monetary room to maneuver in, one thing seems certain: Global businesses must advance a new, credible narrative for globalization, technology, and the role of corporations — and support it with purposeful action. Essential background.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

JUNE 20, 2014

This popular triumph of the “ heuristics and biases ” literature pioneered by psychologists Daniel Kahneman and Amos Tversky has made us aware of flaws that economics long glossed over, and led to interesting innovations in retirement planning and government policy. The same for an apparel business. Less was more. Yeah, less is more.

Uncertainty 10

Uncertainty Kahneman Banking System 10

Harvard Business Review

JUNE 13, 2012

The athletic apparel giant has also engaged a broad base of partners (and competitors) in innovation toward that goal. With its approach to "considered design," Nike has awakened its entire workforce to the ethos of "growth that's good for all" in their day-to-day behaviors and decisions.

Organization 13

Organization Cooper McKinsey Long-term 13