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For Entrepreneurs, Three Ways to Control Your Destiny and Rekindle Joy

Harvard Business Review

Artisans' cooperatives help market products from diverse artists. Agricultural cooperatives such as Land of Lakes and Ocean Spray offer big brand names and wide distribution to their farmer-members. To call attention to the role that cooperatives play in mutual help, the UN declared 2012 the International Year of the Cooperative.

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Sustainability 3.0: When Products' True Costs Are Covered

Harvard Business Review

The breakthrough comes when the largest companies in a sector decide to develop a sustainability index they will all live by, as is happening now in the apparel and footwear industry. Common measurements lead to cooperative management, and the pieces fall into place.

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Marketing’s Mission: Make it Meaningfully Different

Harvard Business Review

Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. Or consider the Mini Cooper, a car that reentered the US market in 2002 after an absence of 30 years. For example, look at Lululemon.

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Income Inequality Is a Sustainability Issue

Harvard Business Review

After a terrible fire killed many workers in Bangladesh apparel factories, European retailers Primark and C&A worked to establish long-term compensation funds for victims and their families. Short of “owning” the problem, this still acknowledges that others associate the problem with you, and you are in a position to make a difference.

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Changing Capitalism, One Organization at a Time

Harvard Business Review

The athletic apparel giant has also engaged a broad base of partners (and competitors) in innovation toward that goal. As a $17 billion, 90,000-person network of 258 cooperatives, the Mondragon Corporation is the antithesis of the monolithic, go-it-alone enterprise at the center of so much economic activity.