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For Entrepreneurs, Three Ways to Control Your Destiny and Rekindle Joy

Harvard Business Review

Speaking out primes the market, builds anticipation, helps a radical idea sound familiar, and for those whose name becomes associated with the idea, thought leadership offers entree to circles of potential future backers and supporters. Artisans' cooperatives help market products from diverse artists. Build collective clout.

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business Review

Just look at Uber to understand the importance of diversity and product safety or at car manufacturers scrambling to develop a competitive advantage in electric cars as countries seek to decarbonize their economics and fight pollution. Some see them as a natural evolution, and a smart choice for many non-professional investors.

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Joining Boards: It's Not Just Who You Know That Matters

Harvard Business Review

Both paths are problematic — neither is particularly transparent or relies on objective measures and given that many boards are stubborn bastions of white masculinity, pursuing the "right" network can be fraught, especially for women and other diverse candidates. banking & financial services, insurance, real estate); Health Care (e.g.,

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What Big Companies Get Wrong About Innovation Metrics

Harvard Business Review

Companies as diverse as AIG, Disney, and Intuit have been building innovation teams, launching “accelerator” programs to attract promising startups, and giving employees seed funding to test out new ideas with real customers. Market share, cost reductions, and profit margins of new businesses are examples of impact metrics.

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Should Your CIO Be Chief Digital Officer?

Harvard Business Review

One company had three simultaneous mobile marketing initiatives, conducted by different groups, using different tools and vendors. If your company has wildly different digital marketing activities for each brand or region, you know what I mean. The CDO''s job is to turn the digital cacophony into a symphony.

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An Agenda for the Future of Global Business

Harvard Business Review

In emerging markets, billions of people have moved out of extreme poverty. While the last wave of globalization centered on accessing foreign markets and creating low-cost global supply chains, the next wave could follow a very different pattern. “Strategies for Two-Sided Markets” 3. These are the seven areas: 1.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Empathy is the foundation of inclusive design in that when we understand human motivations on a universal scale, we design for a broader, more diverse audience.

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