Remove Apparel Remove Ethics Remove Goal Remove Operations
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

Today, 40% of Nike’s revenue comes from apparel and sporting goods. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. The goal isn’t more people; it’s less. They are kidding themselves. Nike began as a shoe company. Have they also lost their way? Nike is a Do Less Better company.

Company 177
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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

Back in the ‘90s, LEGO had cluttered its corporate structure with the complexity that comes with acquiring a variety of businesses from apparel to theme parks. Their goal is to make accounting, simple. This vision establishes the principles for running a simple operation. By 2004, sales and profits were in double digit declines.

Apparel 100