In the CEO Afterlife

MARCH 18, 2015

Back in the ‘90s, LEGO had cluttered its corporate structure with the complexity that comes with acquiring a variety of businesses from apparel to theme parks. They’ve never franchised. Management power rests with focused strategies on two product categories, athletic shoes and apparel. Complexity had brought LEGO to its knees.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

AUGUST 23, 2011

All the world's apparel manufacturers and retailers have joined the race to clothe China. Unsurprisingly, apparel spending in China has been growing by a robust 16% per annum. In 2009, sales totaled $114 billion, making China the world's second-largest apparel market behind the $287 billion U.S.

Apparel 12

Apparel Franchising Retail Fashion 12

Harvard Business Review

DECEMBER 18, 2017

Real Madrid is one of the most recognized soccer franchises in the world. With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. Real Madrid: winning the hearts and minds of 500 million dedicated fans. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8