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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Today, 40% of Nike’s revenue comes from apparel and sporting goods. In the simplest of terms, three words exemplify one big idea. This is not true.

Company 177
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Loyalty 14
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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business Review

Here’s a truth: many in the marketing industry today don’t really understand brands. Data-Driven Marketing. Time , in a brand system, helps both the brand and consumers to share long-term relationships, medium-term objectives and short-term actions. Ilka & Franz/Getty Images. Insight Center.

Brand 8
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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business Review

It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. On the other side, fans of active management see it as a trend that can damage market efficiency and lead to distortions in market prices. But what’s the role of investors?

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10 Sustainable Business Stories That Shaped 2015

Harvard Business Review

degrees Celsius , or even 2 degrees (the stated long-term goals). Besides possibly saving humanity, the deal has another big upside — it signals to financial markets and businesses that the low carbon economy is worth investing in. Companies and global governing bodies set visionary global goals.

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Calculate How Much Your Company Should Invest in Innovation

Harvard Business Review

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? Let’s start with the question of what year you should be targeting.