In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

MAY 22, 2018

The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Product: mechanical vs. interactive.

Automotive 8

Automotive Brand Technology White Paper 8

Harvard Business Review

JUNE 17, 2016

But the goal of sustained growth remains elusive. In short, growth comes from the entire company, not from any particular product or service. Consider the sports apparel company Under Armour. Where are the markets with opportunities? Thirty percent said that growth was more important than anything else.

Company 8

Company Engineering Apparel Survey 8

Harvard Business Review

MAY 16, 2018

Many companies are aiming to be more transparent and authentic about their products, services, and costs. Take outdoor apparel retailer Patagonia. They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. Juj Winn/Getty Images. Let Your People Do the Talking.

Reputation 12

Reputation Brand Attrition How To 12

Harvard Business Review

MAY 12, 2015

Style one: Market-driven CMOs who capitalize on the voice of customers. Market-driven CMOs are great listeners. Fara Howard , VP of global marketing for the shoe and apparel firm Vans, describes her brand as “an intuitive brand that leads with its heart.” Market driven CMOs listen to customers.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

DECEMBER 11, 2018

The digital work crisis is this unnerving pace of technological change, complex global networks, and lists product and service variation in almost infinite work streams, a whole tone of digital distractions, and fundamental access to more data than humans can handle. Think about this, if you think about a legacy product company.

Content 8

Content Crisis Apparel Learning-by-Doing 8

Harvard Business Review

DECEMBER 7, 2017

Among other things, there is growing demand from both retail and institutional investors to align their capital with better environmental and social outcomes, and more resources going into index fund or quasi-indexing products. Some see them as a natural evolution, and a smart choice for many non-professional investors.

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

NOVEMBER 22, 2017

Do they focus on “manufacturing” (creating products), “distribution” (managing channels and customer relationships), or some combination of the two? Among other steps, it elevated the role of customer segment heads, giving them authority over products and channels for those segments.

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

DECEMBER 23, 2015

degrees Celsius , or even 2 degrees (the stated long-term goals). Besides possibly saving humanity, the deal has another big upside — it signals to financial markets and businesses that the low carbon economy is worth investing in. Multi-trillion-dollar markets are in play and there will be many more winners than losers.

Supply Chain 8

Supply Chain Apparel Energy Price 8

Harvard Business Review

APRIL 15, 2015

More and more, I hear different twists of the same question from clients: Can emotion still influence buying behavior in world where the mobile internet, with real-time access to product reviews and price comparisons, is training consumers to shop purely on rational facts? Marketing Branding Pricing'

Price 8

Price Brand Retail Apparel 8

Harvard Business Review

DECEMBER 17, 2014

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? Let’s start with the question of what year you should be targeting.

Innovation 10

Innovation Company Venture Capitalist Business Model 10

Harvard Business Review

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. You’re working on a new venture and you know you’ve got to create a plan to execute it. Not so fast.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. The team had dropped the ball on inquiries from several retailers interested in its products by failing to coordinate getting them into the company’s system quickly. Nina laughed.

Case Study 14

Case Study Team CFO Merchandising 14

Harvard Business Review

JANUARY 28, 2014

Henry Ford understood this, paying the workers at Ford more than their counterparts at other industrial companies, reasoning that helping to expand the new middle class was a way to expand the market for Ford’s product. As with other sustainability issues, the social and business consequences are inseparable. Take Action.

Golden Parachute 12

Golden Parachute Apparel Trends Short-term 12

Eric Jacobson

NOVEMBER 12, 2014

Our goal is to fuel your fire, but that''s only the beginning. Jake : I think most entrepreneurs would answer this question as being able to see someone else buy or wear their product. Question : CED recently expanded its product offering and target customer base. Every second. Every day," explains Jake, who also founded CED.

Entrepreneur 73

Entrepreneur Advice Apparel Audience 73

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

DECEMBER 20, 2011

While "running out" isn't really the right phrase, it's clear that delivering many commodities to market is getting harder and more expensive (we don't dig for oil a mile under the ocean for the heck of it). In June, the New York Times declared a warming world hostile to food production. Right now, the U.S. Nuclear on the outs.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

DECEMBER 17, 2013

The clean tech markets keep growing fast: three of the world’s biggest economies — the U.S., In addition, electric and hybrid cars are about 4% of US auto sales now, a doubling of market share in the last couple of years. More specifically, the company pledged to reduce its greenhouse gases by 50% and product energy intensity by 80%.

Supply Chain 10

Supply Chain McKinsey Apparel Energy 10

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

JULY 30, 2014

It’s easy to scan headlines and see undisciplined for-profit companies (take GM, American Apparel). Bad Reason #2: Only for-profits can sell a product or service. Whether your organization is a for-profit or nonprofit doesn’t typically affect your ability to sell products. nonprofits may sell products (Girl Scout cookies!)

Entrepreneur 10

Entrepreneur Apparel Transportation Fashion 10

Harvard Business Review

DECEMBER 19, 2014

the utility NRG – which gets the vast majority of its power from fossil fuels — set some remarkable public goals , committing to cut carbon emissions by 50% by 2030 and 90% by 2050. And China took serious action, setting a cap on coal emissions by 2020 , which will help it reach the goals of the carbon agreement with the U.S. (a

Chemicals 13

Chemicals Short-term Energy Report 13

Harvard Business Review

JANUARY 27, 2012

While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. With six to eight boutiques opening every day, at prices 50 percent below retail, Mack says the goal is to make every day "Black Friday" — without selling out too fast given the 72-hour lifetime of each boutique.

Retail 15

Retail Fashion Merchandising Apparel 15

Harvard Business Review

DECEMBER 20, 2016

It was a productive 12 months, to say the least. For some, it’s about the commercial opportunity to appeal to a new or growing market of rights-focused consumers. In this case, Levi’s had spent a decade identifying great ways to cut water use in the apparel value chain. Debates about climate change melted away.

Energy 8

Energy Banking Chemicals Globalization 8