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To Hold Someone Accountable, First Define What Accountable Means

Harvard Business Review

As prescribed in the commonly used responsibility models — RACI, RAPID, and the others — accountability should fall to one (and only one) person per item, even if the work involved requires input and contributions from others.

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Why Decisions Get Second-Guessed, and What to Do About It

Harvard Business Review

Take advantage of one of the many good models out there, such as RACI , to help you define various roles and responsibilities from start to finish. We’re not suggesting you include everybody, but typically the more people you consult the stronger their support will be, even if things don’t go in their favor.

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A Bad Reputation Costs a Company at Least 10% More Per Hire

Harvard Business Review

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. Arm them with great content — images, stories, videos, tweets, GIFs, articles — encourage them to share, and amplify their efforts.