Branding the Aspiring Novelist | In the CEO Afterlife
In the CEO Afterlife
FEBRUARY 10, 2011
Personal branding isn’t new; Fast Company made Tom Peters article a lead story more than ten years ago. A literary agent would look more favorably at a book on the workings of the human brain from a notable brain researcher than from John Bell. My positioning shtick is my background as a former CEO of a Fortune 500 company.
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