Protecting Your Ad Campaigns from Ad Fraud
Strategy Driven
DECEMBER 7, 2017
These include simple bots, sophisticated bots, botnets, invisible ads, arbitrage, domain spoofing, site bundling, ad injection, cookie stuffing and click farms. This requires having your own ad server, in which you incorporate the vendor’s tracking code in the ad tags. Why is Ad Fraud Difficult to Curb? Analyse the Campaign Data.
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