How Morale Changes as a Startup Grows
Harvard Business Review
MARCH 24, 2017
One of the costs of a weak or negative culture is voluntary attrition, or employees choosing leave. By investing in culture early on, one would expect that voluntary attrition would be lower, and our research corroborates that. For example, if a CRO or CTO leaves a young company, it can cripple the organization.
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